Sony: NBC’s Olympic Camcorder Sponsor
Yesterday, while watching Michael Phelps win some gold medals at the 2008 Beijing Olympics, I wondered to myself what camcorders were being used to broadcast the event.
Turns out Sony tricked out NBC’s crew with its new XDCAM system, which included 30 PDW-700 camcorders and 170 PDW-HD1500 recording decks.
“It’s rewarding to be an integral part of one of the major HD television sports events in the world,” said Alec Shapiro, senior vice president for sales and marketing, Sony Electronics’ Broadcast and Production Systems Division. “The broadcast requirements for the Games continually increase in scope and complexity, and are a perfect showcase for our HD production technology. This year, Sony’s new 2/3-inch XDCAM HD system, as well as all our proven HD equipment, will play a major role in the coverage of the Games, bringing viewers at home an unforgettable experience.”
That’s quite a professional feat to be the major sponsor of the Olympic games! The image and sound were flawless. It’s like the entire event is one big commercial for Sony professional camcorders. Panasonic, Canon, and JVC have comparable hd systems for broadcasting, but having the Olympics as part of your company reel certainly must give Sony a leg up over its competitors.
Source: Market Watch
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2 comments
Awesome, everything has looked really good. Can’t say the same for China’s broadcasting of the Olympics though. Tuned into a Chinese station the other day, the picture was horrible.
Oh, i am totally loving the clarity of the broadcast…makes it like I’m at the Games myself!
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