It’s all about the sponsorships

I visited SxSw in Tejas and I noticed tons of cameras from several internet tv stations (or channels, or what have you). Panjea.TV and Music+ TV were a few that kept popping up everywhere. Panjea even sponsored some shows at Club Barcelona. It was way too hectic for me to make it those parties, but I did at least hear about them. That’s saying something. Of course, myspace made their presence known by sponsoring a hot dog truck. My flight back home even had two cameramen from Panjea carrying their camcorder cases on board.

Every company tried to get their sponsorships in somehow. My friend’s gallery even had their show branded by Mytoons.com. They’re like You Tube but for animation. The art show actually did tie in to the Mytoons audience since it had drawings done by famous musicians (Moby, Gibby Haines of Butthole Surfers) & other various artists (including HR Gieger).

One night, we ended up at Elysium (a crap goth bar) to see IAMX. And lo and behold, it had Mytoons banners hanging up all over the place. That place was a dive, even had a fog machine (so nineties). Doesn’t matter cos, if you get a good sponsor, you can get some decent talent to play your venue.

Still, I saw some band at bars that looked like glorified shacks with a bbq pit out back. But they had the space to hold an event, so presto, instant concert. That’s all it really takes at South By Southwest. Get some beer, some tunes and the crowd will follow. That last party at the Scoot Inn was pretty sweet come to think of it.

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