The Weekend Starts Now

It took me a minute to realize that all the movies this week are being released today. It looks like the studios are hoping to cash in on Valentine’s and President’s Day by releasing stuff on Thursday instead of Friday.

After reading the poor reviews for Jumper, I doubt it will be number one at the box office. Kinda of a bummer for Fox since they’ve spent a ton on marketing. I’ve even seen a custom trailer emphasizing the romance element on Lifetime network. It looks like a really awesome concept that probably wasn’t executed very well.

My money’s on The Spiderwick Chronicles, since it’s targeted at kids (and their parents of course).

Both these films rely heavily on special f/x, while Step Up 2 and Definitely, Maybe are more focused on characters and were probably easier to make from a technical standpoint. It would probably be quite easy to make my own version of Step Up 2. A similar story could be told using a Canon digital camcorder and group of talented dancers.

Pajiba did a hilarious mock review of the urban dance genre and basically came to the same conclusion as me. I’m not saying these movies are bad, it’s just quite amusing that studios actually invest money into this simple concept. And this concept has now morphed into a genre commodity.

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